We are an innovative Strategy & Media Consulting company

Our work system is founded on finding creative and unconventional solutions to complex issues and situations by deep analyzing and planning the next steps for promoting our clients' objectives and goals.


360° Services

Strategy & Media Consulting

Digital marketing

Market access consulting & Communication


Why Choose Us

We have led successful advocacy; media moves & campaigns up to victory

We have led dozens of campaigns to victory, hundreds of successful advocacy and media Moves targeting the medical, healthcare and pharma community.

Our staff has strong and solid working relations with healthcare reporters and editors. Concurrently, we are well-versed in translating complex healthcare jargon into simple, easy to grasp media language.

Using our know-how, information and experience, we have developed the Prescription© model, based on our in-depth research and analysis skills, to plan our clients’ next steps, create a precise message box and contemplate innovative, doable, creative and unusual solutions, develop a public ecosystem for leading the media objectives. We utilize our model on hybrid media and digital tools at varying intensities based on the objectives defined by our clients.

The Team

Avishai Zohar

Co-founder, Head of Strategy & Crisis Management

Michal Egozy

Co-founder, CEO and Head of BD & Collaborations

Shira Rabinowitz

Senior Media Consultant

Tom Cohen

Media Consultant

Yarin Yehezkel

Young, CEO and Head of Digital Marketing