Our in-depth understanding and acquaintance with the medical, healthcare and pharmaceutical industries, acquired through years of experience, provide us a significant advantage for developing strategic plans based on extensive research and analysis, formulating precise messages, contemplating innovative, doable, creative and unusual solutions, recruiting an ecosystem and devising messages for setting the public agenda and planning the next steps toward maximally achieving client objectives.
Crisis & Issue Management
We offer a quick and accurate response to crisis situation and evolving agendas. This skill is based on our ability to identify and refine the problem, rapidly obtain knowledge and information real time, devise a comprehensive action plan and define accurate solutions for minimizing the damage and neutralizing the crisis. Upon rapidly containing the crisis, we go on to leverage our success in order to promote the customer’s agenda and transform the crisis into a positive message.
We believe that the best method for crisis management is prevention. We therefore help our clients prepare for possible crisis situations: we develop a tailored crisis portfolio, integrate a protocol for preventing media crises and coordinate and train a proper response team.
Media Consultancy & PR
Comprehensive management of the advocacy array, developing and executing quarterly media work plans, conducting regular work meetings and daily communications with a joint think tank, initiating articles and media events, helping recruit and generating collaborations with key organizations and relevant figures, background conversations with journalists and editors, formulating and distributing press releases, helping prepare journalistic articles, daily and close client accompaniment to provide an immediate response for any problem that arises, monitoring execution and achieving the objectives.
Our staff has strong and solid working relations with healthcare reporters and editors. Concurrently, we are well-versed in translating complex healthcare terminology into simple, understandable media language.
To quote one of the greatest tennis players in history, Jimmy Connors, “I hate to lose more than I love to win”. Our passion for winning has led us to proven results, positioning us as the go-to national campaign managers at the forefront of the medical, healthcare and pharma industry. Our senior staff is experienced with leading complex advocacy arrays and comprehensive campaign management including lobbying, digital marketing and social networks, inter-sectoral communications and legal experts.
We provide our clients 360° campaign coverage, ranging from setting objectives, research and analysis, devising the strategic plan, formulating a precise message box, contemplating innovative, creative, doable and out-of-the-box solutions, recruiting ecosystems and devising messages for shaping the public agenda and creating an ongoing campaign, planning the next steps and managing the campaign to victory.
Social media impacts
Social networks greatly impact the public agenda, influencing decision makers and traditional media outlets. We initiate innovative, effective and creative social network activities that no one can ignore and which are intended to set media processes into motion and promote our clients’ agenda among opinion leaders and decision makers.