Michal Egozy and I founded Icon Strategy and Media Consulting together in 2008. I have considerable knowledge and experience, accumulated over 20 years, in strategic consulting, including media consulting, crisis management, and managing campaigns and explanatory PR efforts for leading medical and pharma companies and organizations in Israel. I live and breathe what I do, and am extremely passionate and interested in medical and health economy articles, which I read all the time. Before we started Icon, I was a journalist in several national media platforms.
Avishai Zohar and I founded Icon Strategy and Media Consulting together in 2008. Over the last decade I spearheaded some of the most seminal public healthcare struggles, which is how I acquired my extensive knowledge and experience in the field. In recent years, I have been involved in creating strategic collaborations and leading business development efforts. As part of these efforts, I collaborated with Ynet News and Yedioth Ahronoth and started the Yhealth section, which provides the Israeli readers with coverage of leading medical conferences around the world. My ability to combine different elements into something new and original comes from my love for cooking and cooking skills, which I further developed in recent years as a student in the Bishulim culinary academy.
I started my career in digital advertising at 18, when I joined the IDF and served as chief editor of the successful “Tweeting Solider” Facebook and Instagram pages (over 0.5M followers in both platforms). I am a social media influencer with over 30K followers on Facebook, Instagram and Twitter.
I was among the first advertisers on Facebook and Instagram, and in 2016 I founded Young agency that specializes in the performance and creative worlds, managing advertising budgets for leading clients in Israel. Young agency sells and manages ~1.7M NIS per month on all platforms – Google, Facebook, Taboola, Outbrain, LinkedIn and TikTok.
