innovative Strategy & Media Consulting
Our method is based on finding creative and unconventional solutions to complex issues and situations by preforming deep analysis and planning the next steps for promoting
Our strategic understanding of the local healthcare scene is what gives us an edge when grappling with the intricate challenges typical to this field, such as regulation, public opinion shaping, influencing decision makers and trendsetters, working in the public domain, and addressing business competition
We have led dozens of campaigns, as well as hundreds of explanatory PR efforts and media strategies for clients in the medical, health care and pharma fields to the desired successful outcome.
Our staff has strong and solid working relationships with healthcare reporters and editors, and we are well-versed in translating complex healthcare jargon into simple, easy to grasp media language We have leveraged all the knowledge and experience acquired into developing the unique PRescription© model. This model is based on our extensive deep research and analysis abilities, and allows us to plan our clients' next moves, create precise and customized messages, and develop innovative, creative, high preforming and actionable solutions, and build a public ecosystem which enables us to lead the media agenda.
Co-founder, Head of Strategy & Crisis Management
Avishai Zohar and I founded Icon Strategy and Media Consulting together in 2008. Over the last decade I spearheaded some of the most seminal public healthcare struggles, which is how I acquired my extensive knowledge and experience in the field. In recent years, I have been involved in creating strategic collaborations and leading business development efforts. As part of these efforts, I collaborated with Ynet News and Yedioth Ahronoth and started the Yhealth section, which provides the Israeli readers with coverage of leading medical conferences around the world. My ability to combine different elements into something new and original comes from
Co-founder, CEO and Head of BD & Collaborations
Senior Media Consultant
Young, CEO and Head of Digital Marketing